THE BRONTË Parsonage Museum has one of the best visitor attraction shops in the country.

This is the opinion of Museums + Heritage Award bosses after they shortlisted the shop for their newest prize.

Finalists for the Best Shop award are being judged on their product range and marketing as well as their financial success.

The Haworth museum’s shop is vying for the title alongside the shops of National Museums Liverpool, Bury Art Museum, Jodrell Bank and the Royal Albert Memorial Museum and Art Gallery in Exeter.

The Museums + Heritage Awards, now in their 16th year, recognise projects of excellence, innovation and ground-breaking initiatives from galleries and visitor attractions across the UK and overseas.

The Best Shop Award is new for 2018.

Rebecca Yorke, Head of Communications and Marketing the Brontë Parsonage Museum, said the shop offered Brontë-inspired ranges by artists and designers including Kate Lycett and Hannah Nunn.

She said: “This, combined with the excellent level of customer service provided by our staff, is key to the success of our museum shop.

“Many of our customers are museum visitors but we are working hard to establish the shop as a must-visit destination in its own right, and raise awareness of our online offer.

“Being shortlisted for this award will help us to realise those ambitions.”

Danielle Cadamarteri, Retail Manager at the museum, said: “We’re delighted to have been recognised in this way and I am tremendously proud of the retail team.”

The winners will be announced by the Rev Richard Coles at a ceremony in London in May.