Keighley MP Kris Hopkins is thinking pink to raise money for the Breast Cancer Campaign.

He is urging local people to join him on October 25 by taking part in the annual Wear It Pink day.

He wants people in schools, colleges and businesses across Keighley to get involved by donating £2 to dress in pink.

Wear It Pink has raised £23 million over the past 10 years to help fund research into a cure for breast cancer.

Mr Hopkins (pictured getting in the mood) said: “Every year in the UK more than 50,000 women and 400 men are diagnosed with breast cancer, and around 12,000 women and 80 men die.”

To register for Wear It Pink and receive a fundraising pack people should visit wearitpink.org or call 0800 107 3104.