AN online toy retailer from the Bradford district is launching a new TV advert to be screened during some of the nation's favourite shows.

PoundToy, based at River Technology Park in Keighley, will see its new advert run on ITV Yorkshire from Wednesday, September 22.

The commercial uses footage of real customers opening their PoundToy packages.

It will be shown over a two-week period on ITV, including across nationally loved TV shows like Coronation Street, Emmerdale, This Morning, The Chase and Tipping Point.

PoundToy is the UK’s fastest growing online toy retailer and stocks high quality, branded character toys and games for children of all ages at prices that cannot be beaten.

The advert was created to evoke a reaction to the fact that there is a toy website which sells items from £1. Viewers will get to see real customers and real reactions for when customers get their PoundToy order.

Joe Rundle, digital marketing manager at PoundToy, said: "The advert was inspired by our amazing customers and the excited reactions from their kids when unboxing their PoundToy goodies.

"We featured real customers and real reactions in the advert, as we wanted to remain honest and authentic, whilst showcasing just how sensational our products and low prices are.

“The advert has performed brilliantly so far. Our existing customers have loved the campaign, whilst traffic to the site from new customers has increased significantly.

"We can’t wait to see the continued success of the campaign over the coming week.”