BUSINESSES in the district have reported increased footfall and a rise in customer enquiries following the Sparkling Bradford winter campaign.
The bi-annual initiative, launched in 2018, aims to showcase the district's attractions and boost the local economy.
Partner organisations behind the venture include Bradford Council and VisitBradford.
During the latest campaign, there were 30 new business sign-ups and website hits almost doubled compared to the previous effort.
Councillor Sarah Ferriby, Bradford Council’s executive member for healthy people and places, said: "Sparkling Bradford has consistently boosted footfall across the district through its promotion of events, attractions and tourism, and retail and hospitality businesses. We’ve been absolutely thrilled by the engagement this winter."
For further information about the campaign and details of attractions and events, visit sparklingbradford.info.
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