Park Lane College Keighley is fighting back in the wake of its damning inspection report.

The "Believe In..." publicity campaign was officially launched last week on the steps of the former Keighley College building.

Staff and students stood together to kick-off what the college terms a "new period of change and progress".

Believe In will be publicised through bus shelter adverts, posters, badges, T-shirts and story booklets.

The launch came less than a fortnight after Ofsted inspectors branded most areas of the college as inadequate.

College principal Maxine Room said staff were aware of problems and were working to resolve them.

Ms Room said: "We feel it is the beginning of a new era for the college.

"The sentiment behind the campaign is about believing the merger will benefit the community of Keighley, and showing support of the staff and students during this time of change.

"We expect to have to undertake a great deal of hard work over the next few years.

"We have been overwhelmed by the fantastic level of staff and student support since the start of the Believe In campaign and have had to print more than 250 extra T-shirts for colleagues to wear."

The Government watchdogs blasted the college's leadership, standards of achievement and effectiveness of provision.

The college's capacity to improve was classed as "satisfactory", despite the arrival of a new management team last autumn.

A long-term strategy to improve the college, already in operation, has led to the new Believe In campaign.

Ms Room said the time was right because Bradford Council had recently approved plans for the college's new Dalton Lane campus.

And the Keighley and Leeds campuses of Park Lane College were starting to gel as one organisation, five months after their merger.

Ms Room said it was essential staff, students and the local community got behind the college during its time of transition. She added: "It is my hope that the community of Keighley will remain devoted to the college, and support us as we move into a new era of improved standards, provision and estates."