A RECRUITMENT campaign is underway in a bid to fill 1,100 vacancies in adult social care across the district.

Bradford Council and Bradford Care Association have joined forces to stage the initiative.

As part of the Be Someone's venture, the role that social care workers play in supporting individuals in need will be highlighted, and the range of opportunities within the sector showcased.

A campaign spokesperson said: "The demand for care professionals is growing. There are around 1,100 vacancies across Bradford district and Craven, working with adults who need support with various conditions.

"And it is expected that an additional 3,579 care professionals will be needed in the next ten years, to keep up with demand.

"At the heart of the campaign is the recognition that every day in adult social care is different, and that a dynamic and fulfilling career path is on offer for those who choose to join the sector.

"From providing companionship and support to elderly residents in care homes, to empowering individuals with disabilities to lead independent lives, social care workers in the district have the opportunity to make a tangible difference to the lives of others.

"Through compelling storytelling, testimonials and visuals, the campaign aims to attract individuals from diverse backgrounds who are passionate about making a positive impact in their community."

The campaign will be promoted through various channels, including social media and signage.

Irteza Masood, who works in the sector and is backing the venture, says: "I am really proud to be part of this campaign as I want to be a positive representation of the work that I do and the community I serve.

"Working in the social care sector is challenging but so rewarding. It’s important that we recruit people who can empathise with those we work with, who believe in the strength of community resources and are able to have a positive attitude about enacting change."

Iain MacBeath, strategic director of adult social care and health with Bradford Council and director of integration for Bradford District Community NHS Trust, says: "A career in adult social care is extremely rewarding, making a real difference to the lives of vulnerable people in our community.

"That is why this recruitment campaign is so important, highlighting the range of fantastic roles available across the council and independent care sector in Bradford district."

For more details about the roles on offer, visit skillshouse.co.uk/someone