STAFF from a Silsden dental firm have staged a litter pick.

Members of the Ethoss Regeneration Ltd team targeted green areas and pathways in the town – and collected over 11.6kg of waste, equivalent in weight to an average car tyre.

The initiative was held to mark World Clean Up Day.

Alex Holdcroft, Ethoss Regeneration Ltd marketing manager and member of the company's corporate social responsibility team, says: "It’s bittersweet – in just an hour we helped make our little corner of the world a bit brighter, but 11kg of litter is really disheartening to see.

"We live in a beautiful part of the world and should all do our bit to keep litter off the streets.

"At Ethoss Regeneration, we are proud to be supporting our community in any way we can."

The clean-up team headed from the firm's Silsden Business Park base, along Keighley Road into the town centre.

Ethoss Regeneration Ltd is a leading innovator in dental implant and bone grafting solutions, and operates across more than 65 countries worldwide. It has increased its export markets by over 60 per cent in the last five years.

During the past few months the company has bolstered its marketing team with two new appointments – Kayleigh Houghton as marketing executive, and more recently Josh Illingworth as a multimedia designer.