KEIGHLEY Cougars are moving up a gear.

The rugby league club has announced a new partnership with Bentley Motor Group, based in Dalton Lane, Keighley.

Cougars chief operating officer, Steve Watkinson, says: "I'm really proud of this partnership.

"Bentley Motor Group has the same values as Keighley Cougars, with a focus on a family feel.

"The group will feature on our 2025 home, away and pride kits, and on the players' training and travel apparel.

"Fans will have seen various electric vehicles in our fanzone at Cougar Park towards the end of last season as we 'soft launched' our partnership. People will now be able to spot Bentley and Cougar liveried cars around the town."

Adrian Shotton, for Bentley Motor Group, welcomed the partnership.

He says: "We're very excited to partner with Cougars.

"Our partnership reflects a commitment to community and shared values, with both businesses being family owned and operated.

"We're looking forward to working closely with the team at Cougar Park and wish them the best in the coming season."