Haworth is heavily involved in a new campaign designed to attract visitors to Pennine areas of West Yorkshire.

Five local authorities – including Bradford, Kirklees and Calderdale – have combined to boost short breaks and increase visitor spending in the area.

Pennine Yorkshire, the rural areas of West Yorkshire, will be promoted via a new website, brochure and marketing campaign.

Two pages of the 20-page guide are dedicated to Haworth and Bronte Country, with the guide picking out the Bronte Parsonage as the first destination for many visitors.

Haworth’s cobbled main street, lined with small independent shops, pubs and tearooms, is also brought to the reader’s attention.

The guide goes on to conjure up inspiring images of puffs of white steam rising over the Worth Valley – the first indication of an approaching train on the Keighley and Worth Valley line.

For a special meal out, the Weavers restaurant in Haworth is recommended as a “popular choice”.

And it adds that Haworth’s Cheese Shop offers a choice of a dozen Yorkshire cheeses.

Under the section labelled ‘attractions for all the family’, the guide picks out East Riddlesden Hall, which has been described as a “brooding mansion” by the National Trust.

Liz Tattersley, manager of West Yorkshire Tourism Partnership, said the economic climate could mean more domestic trips being taken, giving the area a “genuine opportunity” to attract more visitors.

She said: “The new website and marketing campaign will capitalise on this, raising the profile of the Pennine Yorkshire region which is personified by open moorland, wooded valleys and a strong industrial heritage.

“Pennine Yorkshire is renowned for attractions, including the World Heritage Site in Saltaire, Haworth and its Bronte associations, Holmfirth and Last of the Summer Wine, plus Hebden Bridge, voted the fourth funkiest place in the world.”