The vast majority of motorists at some time will have sworn and gesticulated at another driver.

When you have been cut up and had to slam on your brakes to avoid a collision it could be said to be understandable.

But the golden rule — which is sadly being forgotten by many drivers — is that children travelling in the car are more than likely to pick up such bad habits.

It is not just using abusive language — there’s not putting on a seatbelt; using a mobile phone while driving; not forgetting driving too close to the car in front.

The Institute of Advanced Motorists is putting out a timely reminder that motorists’ bad habits at the wheel could well influence the way their children drive in the future.

The same “monkey see monkey do” rule applies to all aspects of life. Abuse of alcohol is another classic example. What are children supposed to do when they see their parents going out on a weekend and getting blathered, possibly ending in a row and violence?

The big issue with all such situations is that warnings, combined with guidance and advice, are given out — but in the main appear to be ignored.

Would it not be a good idea if such pleas were turned on their heads — much the same as one of the anti-smoking campaigns? Let the children spread the message.

“Daddy-mummy if you drive like that again Santa won’t be coming to see me because I’ll be dead” could be a start, especially at this time of the year.